Here's a fun spot for we did for Days Inn that I think a lot of people can relate to whether they like to admit it or not.
The idea being that we all love our kids but getting away on business travel is sometimes the vacation we've been looking for - the bed to yourself, eating take-out and night off from taking care of the house and kids. So next time you have to go away on business, just remember the brighter side of things.
An Australian wine with a checkered past offers up advice to young males looking to try and bold wine with a good story. It served up many topics of discussion, including: fashion, cooking, manscaping, etc..., all of course with a gangster twist. BANG. BANG.
To get the word out about a new Italian restaurant that's "almost ready" to open in Mississauga - we went around nearby neighbourhoods and threw up real al dente spaghetti noodles and these posters on peoples front doors.
Mmmmm cheese. Produced for the Dairy Farmers of Canada and their annual 'Cheese Rolling' event up in Whistler, all three ads were shot with real Canadian cheese. It was a crazy shoot and an even crazier retouching process, but in the end we all agreed that the end result was, well, delicious.
How do you get people to use their Visa credit card for smaller everyday purchases? Simple. Show a 250 lb robotic manatee belching out loud, followed by a grocery store scene with everyday products, followed by Morgan Freeman saying "when you use your Visa card with rewards, everyday purchases can add up to big dreams." That's how.
Over 50% of the people who have the card, don't know they have the card. Which posed a problem for Visa, who wanted them to use the card's amazing benefits a little more frequently than never. We created an education campaign that informed cardholders to, "Check your wallet for a world of infinite possibilities". I think it's the prettiest education campaign I've seen.
Out on the West Coast, JMB Post is the place to go to edit TV commercials. But what most people don't know is that they can do much more than just edit, like crazy unthinkable things like propel midgets into outer space with their highly skilled Motion Graphics wizards. If it weren't for the magic of a good post-production house, like JMB, a lot of commercials wouldn't be possible. To communicate this, we created these spots and sent them to Creative Directors, Creatives and agency Producers around town.
To promote a $39,000,000 Lotto 649 jackpot, we had everyday people walk around in Canada's major metropolitan areas holding giant vanity check's. Each check was addressed to 'could be you' to demonstrate that anyone could win, provided they bought a ticket.
Here's a fun idea my partner and I did that won the Young Creatives Competition. He's the gross guy holding the scissors. Somehow he also convinced his girlfriend's mom to play the 'sad mom' on the driveway and have four feet of sausage hanging down from under her dress. All this made for some fun stories as well as a fun trip to Cannes.
Projects like this one is the reason why I love this business so much. There was no brief, no money and honestly, not much hope, yet there was still an opportunity to do something breakthrough. Funny how these projects often turn out to be the most rewarding.
This idea/video cost our agency $150. We were trying to win a financial institution client during the rough economic crisis of 2009. We were able to hunt down a bear suit, a strobe light, a stripper studio, and, even a girl who would dance in a bear suit for free. In heels. Oddly enough, it all turned out surprisingly nice. And, we weren't the only ones who were impressed with the bear's dancing, we received a couple of calls from clients in the first week and landed the second biggest credit union in the city.
Here's a tactical and clever media idea that helped push sales of Gingko Biloba memory enhancement pills. The idea is simple: when someone tries to log in online, however, can't remember their username and password, they type in their email address and get a reminder. When they open that reminder email, they'll see an ad telling them that the pharmacy carries memory enhancement pills so they don't forget important stuff.
Putting your hand out the window and having the wind between your fingers is a wonderful feeling, this is especially true for kids who've been sick and stuck in a hospital for a long time. This image beautifully captures what it feels like for these kids on their long-awaited drive home from the hospital.
How we managed to sell this to our client and then the newspaper, I have no idea - but we did it. We bought ten random small space ads in the Driving section of 'The Province' and created fake ads to make it feel like someone already read/scanned through it. On a page full of terrible deals, we circled a brand new Pontiac Wave that had a similar price, tons of great features and the great security of knowing that you’re buying new. Tagline: 'New is better than used'.
See below for a closer look at the fake ads we made. My favourtie, Celebrity Owned Burrito Eating Champ.
We commissioned Vancouver's top sushi chef, Tojo Hidekazu, to create an original sushi roll for the Taxi Vancouver's office. After consuming more mercury than our bodies can physically handle, Tojo-san and Taxi decided on a clear winner. It was unique, black and white (brand colours), and most of all, delicious. Next time your'e in Vancouver and want the best sushi, here's a great idea: try the Taxi Roll at Tojo's.
These are the ads that got me my break in advertising. They also won me an applied arts award as well.