My partner Geoff Morgan and I spent two years turning around a decade of declining sales at Pizza Hut. By swapping massive budgets for a digital-first strategy, we snapped a 10-year sales slump in Canada and sparked a 50% surge in online transactions. Below is some of the work that turned the tide.

Turned sideways, a Panormous pizza box makes a great Valentine’s Day card. With this brilliant insight, we made a fun little social campaign where we asked bros to nominate their Bromance online, for a chance to win some pizza. The Bro–LOVE was real.

Here’s a few spots that made people think twice about making dinner. Pizza Hut’s $10 deal of the day is never a bad option.

Pizza Hut has something called the "Triple Treat Box". 2 pizzas, breadsticks, wings - It's a lot of food. If you go for it, expect something special will happen. Something special right inside you.